Kevin Garnett Autograph Commercial

2008-02-13T09:28:00.000-08:00

The Adidas Footwear Shoe Commercial Featuring Kevin Garnett, the NBA basketball superstar, this commercial audiences is for teenagers that are obsessed with shoes. The background is in the regular mall and with regular people that go shopping in the mall. It effect the economic level because when Kevin Garnett sign the shoe the owner got very mad and didn't want it sign even though its a famous superstar. The shoe is that valuable to them and don't want any harm to it. The commercial is saying that the shoe is more important then any famous people. You can't get enough of it. The value of the commercial is trying to show that when you buy it new, you want to keep it clean and its very important to you. It want the audience to think that the shoe is that valuable to you and it very popular. Its for people that buy shoe product and people that collect famous footwear such as Jordan, Nike Air Force I, Nike SP Dunk, and other shoe brand. The character is a regular person that are into shoes and famous basketball player. Its very rare to see a famous person that goes to the same mall as you. The symbol of the commercial was Kevin Garnett because he sign the shoe and that owner of the shoe didn't want him to sign his new shoe because it was that valuable to him. I think the technique they are using is and stacking because everyone would want a signature from a very famous people and the commercial was showing that that guy that didn't want the signature from Kevin Garnett. The emotional appeal of it was that he was mad and whining that his shoe got mess up. I think the commercial works because I want to buy one because the shoe is that important then the famous person signature.

HERE IS THE VIDEO OF THE COMMERCIAL!

http://www.advertisementave.com/tv/ad.asp?u_player=mediaplayer&adid=706

Clearasil Commercial

2008-02-01T08:53:00.000-08:00

The Clearasil Commercial is a funny to young male and female audience ages from 14 to 19. The characters in the commercial show a lot of detail because the actors are hot looking and Clearasil is saying that if they use the product they can be more like them. The background of the place is an ordinary house with ordinary people. The commercial is saying that if you put Clearasil product on your face it can help you clean your face from acne and give you confidence about yourself around other people. So like basically they are saying it changes their personality and how they act. It makes the audience say "Wow, I am really going to buy it because I want a clear face and i want to talk like that to other people without being scared" . In this commercial the guy was talking to his friends mom. He was sweet talking to her like "hey baby how you doing" and that means that he has got the guts to talk to his friend's mom. They are using card stacking because they didn't show any the bad effect of the product. They also didn't show the mom's reaction which in the real life she would slap him. Card Stacking means showing only the good side of the product. For example: My moms cooking is so good that it will make your whole day happy and you can get going 24/7. But, you didn't know that the food is greasy and fattening. Card stacking is hiding bad things. From watching this commercial I think that the product doesn't work. They didn't even talk about the product, only how confidence you can improve around people. The commercial was hilarious but not good enough for me to buy it. I would show the evidence of how the product can be better then other product and graph how many people buy it and say that it really works. But, if they really want them to buy I would put out hot celebrities.

Mr. Nguyen

Kevin Garnett Autograph Commercial

Clearasil Commercial